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Write Better Ads.com Ad-Writing Article 001... |
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14 AD COPY TIPS - DARE TO BE DIFFERENT© By Eva Browne-Paterson - www.evieb.comI received a question from a subscriber earlier this week and thought I'd share it with you in case you have the same problem... "I've found in the last couple of weeks that too many people are using the same word content in their ads - how are they ever going to make their ads stand out?" It's a good question and one that you should really take notice of. It often looks like the ad-copy being promoted for particular programs is the same and that's because many affiliates just copy and paste the ad copy from the same affiliate area. If you really want to stand out and you'll need to, to make sales, then you'll need to change the ad-copy to sound more like you and not like every other Tom, Dick or Sally. Here are 14 ways that you can change the ad-copy provided to most affiliates online and be more original with the ad copy you submit in your promotions. Rewrite the copy: Just have a go at doing it. You don't have to be a great copywriter. Just write from the heart and be honest and true to yourself and it will come across that way to the reader. Use an eye-catching headline: I highly recommend using an eye-catching head-line that will attract attention -- even if you're being really different. Use different words that stand out, ask a question or solve a problem to gain attention. Capitalisation: Only use caps where it's completely necessary. Usually the headline is one place you can use caps to emphasise particular words. Throughout the body, having whole sentences capitalised is a no-no. Using symbols: If you have space left over in the headline, that's one place you can get away with using symbols, as long as you don't go overboard. Symbols can make a headline stand out but remember, it is the wording that really counts. If you have spare space in the headline, consider using one symbol either side of the wording. Or repeat the same symbol twice. That's about as far as I'd recommend going with symbols... Use testimonials: Testimonials are a terrific way to let the prospect know how it will feel when they get their hands on the product or service that you're promoting. If you don't have a testimonial of your own because you don't have the product yourself yet, then borrow some from the main web site or type the contents of an audio testimonial provided on the site. These are great resources you can utilise. If there's a particularly powerful statement in the testimonial, then you can grab a piece of that statement and make it the headline for something completely different. Lower the hype: Don't go overboard and make huge monetary claims. The FTC don't like it and you're putting yourself and the publisher at risk of fines of up to $10k. Just be honest. If someone else made that kind of money, say it... Don't allude to the fact that you made $25k in your first month when we all know that's probably a bit of a fib. It's not worth it and your prospects can see right through it. Reword statements: Use a thesaurus to come up with statements that say the same thing in a different way. Thesaurus tools are found in MS Word and online as well and are very handy indeed. One exclamation mark: Why waste space with tonnes of exclamation marks? Using one says the same thing, but 3 or four just screams "desperate newbie dying to make their first sale!!!!!" Use up all the space allowed: When you're allowed to use five lines at 65 characters per line, why not utilise all that space? I honestly shudder when I receive a solo ad that's seven lines long... It's a waste of the advertiser's precious money. Utilise the space you've been allotted to get the message across and prompt the reader to click through to your site within that space. Use a formatting tool like the one at formatit.com to space out the ad copy properly. Tease the reader: Don't worry about informing the reader about every little feature of your program. That's what the sales-letter is for. The aim of the advertisement is to attract new prospects to your web site. Tease them by giving them just enough information to pique their interest and compel them to click that link in your ad. Include bonus info: People love a freebie or a discount. Don't be afraid to include them or let them know what goodies are in store for them. Check the spelling: This is a must-do task and also includes checking the grammar. Make sure your ad will make sense to the reader. And don't forget question marks after a question. Prompt the reader: Make sure you prompt the reader to take the next step. That is to visit your site where the salesletter will do the selling for you. Creating a sense of urgency helps and so does a time-limited offer. Use instructions like click through now, visit our site today, here's the link to click... You get the idea. Test your ad copy first: Using free ezine ads is a great way to gauge the response from your advertising before you go and pay for advertising. Test them out and get them pulling the response you really want. ;-) Just dare to be different and you'll notice a great improvement in the response from your advertising sooner than you can click the link in the resource box below. ;-) _________ About the Author: Eva Browne-Paterson publishes EvieB's New-Z and runs Ezines-R-Us.com. She lives in Australia and has been marketing for over 13 years online. If you're looking for ezines to test your ad copy in, click the following link to subscribe with one click to over 20 ezines with a double opt-in reach of nearly 300k! Click Here Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
FOCUS ON honesty headline CaPs? symbols Yes Hype? No Hype! Spelling Prompt For Action TEST click here |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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