|
Write Better Ads.com Ad-Writing Article 002... |
Write Better Ads.com
Advtg & Mktg Tools... |
|||
|
|
||||
|
The Secret Behind Million-Dollar Adsby David Garfinkel. Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret and that's one reason his book "How to Win Friends and Influence People" has sold more than 15 million copies. In fact, British Airways recently named it, " The Business Book of the 20th Century." It's a great book. But if Dale had titled it "How to Remember People's Names and Curb Your Incessant Urge to Argue," do you think it would have sold as well? Probably not. There's great power in good titles. What you may not realize is the words "How to Win Friends and Influence People" are not only the title of the book. Those words were also the headline of a mail-order ad, which sold the book. The ad ran successfully for many years and sold hundreds of thousands of copies. So what does this have to do with turning your advertising into an irresistible customer magnet? Here's what. Behind the title and headline is a "secret code" that makes it powerful. Dale knew it. Great advertising copywriters know it. And now, you're going to know it, too. The "secret code" is actually a generic formula that gets attention and creates desire in your prospect's mind. Every winning headline has a unique generic formula hidden inside. Here's the formula in Dale Carnegie's book title and headline: How to _____ and _____. Let's see the formula at work. Say you are an executive Recruiter, and you help companies find new executives. In reality, your biggest problem is finding the executive candidates in the first place. So, to increase your group of candidates, you decide to run an ad in your local business journal. Here's how you could use this formula to write a headline for your ad: How To Get a Better Job and Make More Money …and right away anyone who's even a little interested would read your ad. Then, if your copy (text) is even halfway decent, you'd get plenty of calls. Or, let's say you run a martial arts school. Here's how you could apply the formula in an advertising headline to get you new students: How to Stay Fit and Protect Yourself Do you see how powerful that is? You've just zeroed-in on people who are likely to be interested in learning martial arts. The brutal reality of advertising: An ad with a good headline, and even mediocre copy will get you a response and generate sales. But with a poor headline, even the most brilliant copy will get you little or no response. Why? Because without a good headline to get their attention, most people won't read any further. The good news is, once you have identified a good headline that works in one industry or market, you can adapt it (like we did with the Dale Carnegie headline above) for your own business. Great headlines work as subject lines in emails, titles on Web pages, and of course as headlines in print ads and sales letters. Great headlines will literally transform your sales. How does this work in today's economy? Recently a client asked me to help him introduce a new service to Internet Service Providers. (Note: To understand what you are about to read, you should know that ISPs call their suppliers "backbone providers") I wrote a direct mail letter and my client sent it out to ISPs. Because my client was revealing new information his prospects hadn't heard before, we used the following "teaser headline" on the front of the envelope: What Your Backbone Provider Isn't Telling You Was this an entirely original headline? No. I had seen a similar "teaser headline" on a successful mailing to promote an investment newsletter: What Your Broker Isn't Telling You About High-Tech Stocks So I merely identified the "secret code" in the original winning headline, and applied it to my client's market, ISPs. The response to the mailing was overwhelming! Nearly 10% of the entire ISP industry responded to our letter -- and my client has added eight figures of new annual revenues as a result of the business that developed. I'm telling you this not to brag, but to point out the awesome power of good headlines. While many people spend hours and hours trying to come up with "the perfect headline" for their ads, there is an easier way. Find proven headlines that already work for another business in another industry, and adapt them to your business. Then prepare for a flood of new customers! ========================== About The Author David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and the author of Advertising Headlines That Make You Rich, which shows you exactly how to adapt proven money-making headlines to your business.Click Here Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
FOCUS ON THE 'SECRET' C O D E how to . . . . . and . . . . . |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
||
|
|
||||
| Contact | Home |
|
|