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Write Better Ads.com Ad-Writing Article 003... |
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Get More Sales With These 5 Proven Headlinesby Alexandria K. Brown, "The E-zine Queen"In the world of marketing, your first impression -- your headline -- can lead to either sales success... or failure. It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The Question: "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!) 2. The How-to: "How to Get Thinner Thighs in 30 Days." How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to....") Think of the benefits your product / service offers and then try creating some "how to" headlines. 3. The Testimonial: "Jane Smith's Consulting Is Pure Magic -- Our Sales Have Increased by 30%!" Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients' full names and the cities they live in. 4. The Command: "Boost Your Business Today!" Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.) 5. The News: "Introducing Our New 'Rest-Assured' Tax Service!" Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don't try to make news out of something that's not. Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice! © 2002-2005 Alexandria K. Brown About the Author Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 20,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at http://www.ezinequeen.com/ Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.com( and get rewarded with free affiliate marketing software and ebooks )P.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
FOCUS ON YOUR READER's INTEREST |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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