|
Get More Sales With These 5 Proven Headlines
by Alexandria K. Brown, "The E-zine Queen"
In the world of marketing, your first impression -- your headline -- can lead
to either sales success... or failure.
It's important to realize that headlines work best when they appeal to your
reader's interests (not yours). And not only can they *grab attention*, they
can also make your message easy to read, convey your main selling points,
and lead your customer to a sale.
Over the years copywriting pros have used several headline formulas that
always work well. Here are my fab five:
1. The Question: "Are You Worried About Your Financial Future?"
A question headline automatically gets your readers involved in your message,
because they answer it in their minds. Many people will read further into your
letter, ad, or Web site copy just to find out what answer or solution you provide.
Again, make sure the question focuses on the reader's interest, not yours.
A bad example would be: "Do You Know What New Product We've
Created This Year?" (No one cares but you!)
2. The How-to: "How to Get Thinner Thighs in 30 Days."
How-to headlines work very well, because people love information that shows
them how to do something. (Thousands of book titles begin with "How to....")
Think of the benefits your product / service offers and then try creating some
"how to" headlines.
3. The Testimonial:
"Jane Smith's Consulting Is Pure Magic -- Our Sales Have Increased by 30%!"
Why not let your clients do the selling for you? Their commendations can go a
long way in convincing others to use your services. Tip: To appear credible,
always include your clients' full names and the cities they live in.
4. The Command: "Boost Your Business Today!"
Turn your most important benefit into a commanding headline, such as "Make
More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients
This Month." (By the way, throwing a number into your headline is another good
tactic. And readers seem to like odd numbers as opposed to even.)
5. The News: "Introducing Our New 'Rest-Assured' Tax Service!"
Caution: This only works if you truly have something big to announce that is of
interest to the reader. (Something that will make her life or business better.)
Don't try to make news out of something that's not.
Once your readers know you have something they're interested in, they'll take
the time to read your entire article, brochure, letter, ad, e-zine, or Web page.
So put some TLC into creating headlines that entice!
© 2002-2005 Alexandria K. Brown
About the Author
Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the
award-winning 'Straight Shooter Marketing' weekly ezine with 20,000+ subscribers.
If you're ready to jump-start your marketing, make more money, and have more fun
in your small business, get your FREE tips now at http://www.ezinequeen.com/
Click Here to select another article from WriteBetterAds.com
Click Here to tell your friends about WriteBetterAds.com
P.S.
THE UNIVERSE DOES NOT REVEAL
IT'S SECRETS EASILY!
Yes, You will Write Better Ads using this process but it could take some time before great copy begins to happen. Speed up the process of writing profitable ad-copy using secrets the universe has already
revealed to others. Give your earning process a stronger headstart... Click Here for a list of tools you can purchase to effectively advertise and market your online business.
.
|
resize
this
page
vertically
upto
here
position
notepad
file
in
the
right
half
now
READ
and
APPLY |
Advertising is a Matter of Life and Debt !
Every Bit Of It Counts - Even Free Advertising
Got An Ad Ready?
Test Your Ads With These Free Advertising Resources:
(the free stats available here will help in fine-tuning your ad-copy)
Ablewise.com - Post 10 Free Ads
Free members are offered the facility of targeting their 10 Free Ads to 10 different
cities of their choice in upto 10 different countries. Additional free targeting based
on category and sub-category and free ad-stats based on headline counts and body
views helps evaluate ad-performance for free ad-modification and re-posting.
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== =====
Adlandpro - Post 3 Free Ads
Get 3 free clsfds you can Track, Edit and Renew - Every Hour, 24 Hours a Day.
Use the stats to check how your ad-copy works then Edit and Renew and Edit and...
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
Free Programs To Start Earning Minor Incomes.
(Use these earnings to promote your main online business)
SWFHT - Free Cash & Free Traffic
If you are starting on a zero budget this is the program to use.
The system used here will get you started earning both cash and traffic.
Use the cash to upgrade the advtg & mktg of your main online business,
Use the traffic to promote your main online business.
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== =====
MySearchFunds - Free Cash For Searching The Web
Every time you need to search the web do it through this program and Get Paid.
Search For What You Want, Search From Your P.C. or From Your Cell Phone Too!
Join this program on it's own or combine it with three other programs to get a surprisingly
simple yet solid online business. Use the search program to find leads and prospects for the
other programs. Your searches get you paid while they also get you leads and prospects!
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
Free Ad. Assessment!
Is Your Ad-copy FTC Friendly?
A subscription to BabyTalk Ezine gets you a free Ad-Copy assessment.
Webmistress Chrisoulla Nicolaou will - to the best of her considerable
knowledge - assess your ad for FTC compliance. Subscribe to her ezine
by and find the assessment link in every issue you receive
(If you can... Say Jerome sent you. Thks!)
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== =====
Free - Quickly Grade Your Ad- Headline!
On a scale of 1 to 100, grade your ad-headline for Intellectual, Spiritual
and Empathetic content. A rating of 40 and above should be aimed for.
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
Win Free Advertising.
Admistress Advertising - Win...
* Weekly Ad Valued at
$155.00,
* Weekly Advertising Package worth $460.00,
* Monthly
Advertising Package worth $744.00.
Click Here For This And Other Free Advtg Options
===== ===== ===== ===== ===== =====
Interactive
Marketing Ezine - Win
* Weekly Middle Sponsor Ad.
* 3, lucky, regular weekly free ads upgraded
to Middle Sponsor Ad every issue.
(If you can... Say Jerome sent you. Thks!)
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
Free - Online Business Ideas:
Get Ideas To Start Your Unique Online Business
Subscribe to free ezines that reveal proven case-studies of online success stories.
Use their research data to get new business ideas. Benefit from their research to
convert your ideas into profit-making ventures - without risking large financial stakes.
Subscribe FREE To 'The MarketingJournal'
Subscribe FREE To 'The MarketingTips Ezine'
Subscribe FREE To 'WebMaster Tricks'
(get solid value marketing tools in the free download section)
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
Free Advtg & Mktg Tools.
Download a free ebook with introductions, comments and links to
FREE Web-Mastering tools you will need as your online business grows.
Free web-tools like...web authoring software, ftp software, graphics software,
link checking software, cut-n-paste scripts, keyword finding software, etc.
Click Here For This And Other Bonuses.
P.S. No Name / Email Required to Download The Free Ebooks And Free Software.
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
===== ===== ===== ===== ===== ===== ===== ===== ===== ===== ===== =====
|