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Discovering Words That Are Guaranteed To Sell
by James Brausch
Many folks have asked for a list of words that can be used in ad copy to increase profitability.
Of course you can discover your own magical profit words with Glyphius, but I thought I
would list a few that I have discovered.
First of all, I want to cover something even more powerful than a word that was discovered in
the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad
copy has an amazing 76% positive correlation with profitability. It is the highest scoring token
found in the Glyphius database. That high correlation also indicates that it is THE most often
mistake made by those creating poor copy. Use it. Period.
Other punctuation that have a high correlation with profitability include the ampersand (&) and
the percentage sign (%). The exclamation point (!) is good, but not nearly as good as the period,
ampersand and percentage signs.Use it more sparingly.
Here are some other words that I have found with nice high positive correlations with profitability:
Are
Or
From
Up
Find
Over
In
Save
Online
Check
More
Compare
Me
Of
Price
Guarantee
Order
Guaranteed
Less
One
Prices
Direct
Local
Has
Discount
Top
Area
Am
All
Full
Buy
Stop
On
Many of those have obvious implications. We all know that "guarantee" or "guaranteed"
belong in the above list. Everyone feels more comfortable when they see a guarantee and
know they can get their money back if they aren't happy with the product.
Many of the others in the list are mystifying. Why would "am" or "on" be profitable words?
Of course, that is always a problem with statistical analysis. We can find out what words do,
in fact, have a high correlation with profitable ad copy, but we can't necessarily know the
answer to any "why" question. So, I'll leave it up to you to come up with theories about
why these words sell so well.
The fact is that they do.
Known profitable copy uses these words in statistically significant quantity as compared
to known unprofitable copy.
Try using them more often in all of your sales copy.
About the Author:
Send a blank email to glyphiuspros@aweber.com to automatically receive a complimentary
copywriting online home study course by the author of this article, James D. Brausch.
Click Here to select another article from WriteBetterAds.com
Click Here to tell your friends about WriteBetterAds.com
P.S.
THE UNIVERSE DOES NOT REVEAL
IT'S SECRETS EASILY!
Yes, You will Write Better Ads using this process but it could take some time before great copy begins to happen. Speed up the process of writing profitable ad-copy using secrets the universe has already
revealed to others. Give your earning process a stronger headstart... Click Here for a list of tools you can purchase to effectively advertise and market your online business.
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