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Write Better Ads.com
Ad-Writing Article 004... |
Write Better Ads.com
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Discovering Words That Are Guaranteed To Sellby James BrauschMany folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability. It is the highest scoring token found in the Glyphius database. That high correlation also indicates that it is THE most often mistake made by those creating poor copy. Use it. Period. Other punctuation that have a high correlation with profitability include the ampersand (&) and the percentage sign (%). The exclamation point (!) is good, but not nearly as good as the period, ampersand and percentage signs.Use it more sparingly. Here are some other words that I have found with nice high positive correlations with profitability: Are Or From Up Find Over In Save Online Check More Compare Me Of Price Guarantee Order Guaranteed Less One Prices Direct Local Has Discount Top Area Am All Full Buy Stop On Many of those have obvious implications. We all know that "guarantee" or "guaranteed" belong in the above list. Everyone feels more comfortable when they see a guarantee and know they can get their money back if they aren't happy with the product. Many of the others in the list are mystifying. Why would "am" or "on" be profitable words? Of course, that is always a problem with statistical analysis. We can find out what words do, in fact, have a high correlation with profitable ad copy, but we can't necessarily know the answer to any "why" question. So, I'll leave it up to you to come up with theories about why these words sell so well. The fact is that they do. Known profitable copy uses these words in statistically significant quantity as compared to known unprofitable copy. Try using them more often in all of your sales copy. About the Author: Send a blank email to glyphiuspros@aweber.com to automatically receive a complimentary copywriting online home study course by the author of this article, James D. Brausch. Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.com( and get rewarded with free affiliate marketing software and ebooks )P.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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