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Write Better Ads.com
Ad-Writing Article 008... |
Write Better Ads.com
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10 Tips To Higher Response AdsCopyright 2007 by Obono John Obono You're ready to launch that new product or promotion, and you're really counting on a piece of advertising copy to come through for you. You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy. Hold the phone! When you've got your draft, run it through this 10-point inspection. Cover off these basics, and you can be sure you're off to a running start. 1 – Do You Have A Compelling Headline? Does it generate curiosity or envy? Does it promise a benefit that will compel someone with an interest in what you're selling to keep reading? Remember, your headline is the ad for the ad. When I am being paid to write direct response ad copy, or a sales letter, or have a very important sales objective of my own, I normally write 25 headlines before I begin the body of the piece. Then I'll pick half a dozen that I think will work and test them. The best of the rest, I use as sub headings throughout the piece to propel readership,and draw skimmers & skippers back into the copy as they move down the page. 2 – Are Your Headlines Pleasing To The Eye? I most often find that headlines work best when they are centered on the page, and present a balanced appearance in terms of the shape they create. Encasing them in quotation marks also serves to grab more attention. Long top headlines tend to reduce readership, but if they help qualify more effectively they can improve sales! Try them, but look for ways to modularize the text using punctuation & spacing so your readers don't suffocate trying to read them. Sometimes a long top headline is better presented as two or even three separate headlines. 3 – Is Your Opening Provocative & Arresting? Does it trip the reader, interrupting the internal turbulence of the day? Each line of your ad copy must serve to "sell" the reader on continued reading, especially at the beginning. You are looking to build enough momentum and interest to convey the points necessary to generate a greater desire for the product than it's price. Generally speaking, the higher the cost of the product, the more words required. 4 – Are You FAB Balanced? You must focus on painting a picture of your prospects future life, as a result of their purchase. Does your copy promise emotional benefits? Does it pledge the realization of positive feelings, or the relief of negative ones? Does it show how these outcomes are achieved with concise descriptions of the features & advantages that will deliver them? Your ad copy must strike a balance between emotion & logic if it is to be effective. 5 – Are You Creating Excitement & Enthusiasm? Demonstrate your personal belief in what you are selling. Will your message quicken the readers pulse? Is it upbeat, positive, & full of inspired energy? Is there a sense of WOW? 6 – Is Your Body Copy Highly Readable? Remember simple is best. Keep sentences short. Use a plain 10-point to 12-point font. Paragraphs no more than a few lines. Words that are comfortable & specific to the audience you are targeting. Inject subheads to break up text. Highlight important points. 7 – Do You Have High YOU density? Remember to use the words YOU & YOUR to the hilt. Your reader is auto translating to ME & MINE. 8 – Are you speaking intimately? Can you get a strong sense of personality when you review your letter after being away from it for a while? Visualize yourself, or the character you are personifying, writing a personal letter to your perfect prospect. Never write to a crowd. 9 – Are you inspiring the readers imagination? You must trigger mental images with your writing. The mind has difficulty distinguishing between vividly painted word pictures and reality. Daydreams enchant, and emotions flow in their wake. When you have emotion, you have desire. When you have desire, you have suggestibility. When you have suggestibility, you can direct action. Your levers are allegory (storytelling), metaphor, similes, verbs, adjectives, & specificity. 10 – Do you offer proof? Specific testimonials & convincing guarantees worked into your ad copy are essential. About the Author: Obono John is the owner of The Viral Marketing Experiment. Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.com( and get rewarded with free affiliate marketing software and ebooks )P.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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