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Write Better Ads.com
Ad-Writing Article 009... |
Write Better Ads.com
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The Secret to Creating Ads That Sellby Tom Killian Whether you are starting a new business or looking to attract new sales there are a few things you can't afford. Losing potential clients to your competitor and wasting money on ineffective advertising. Unfortunately, these things happen more often than not. So, why do some businesses do so well while others fail? It's not due to more marketing dollars spent. Instead a strategic plan was evoked to produce an effective advertisement. There are many important elements that go into producing an effective ad. First, let me start by saying that coming up with a great ad it isn't rocket-science. There are no complicated formulas to follow in order to create an ad that grabs the readers' attention. Second, using just creativity can kill your ad. Let me explain. Creative ideas are just that, creative. Before you slap down an idea and call it "brilliant" take the few minutes and ask yourself the following questions: * Who is my targeted audience? * Does the ad clearly communicate my message? * What is "unique" about my message? * How does my ad compare to my competitors? * What will motivate my targeted audience to respond? Your ad has to be more than just creative. It must exude value in its message. Think of the reasons why you buy a product or service. Almost every reason for a purchase has some sort of value tied to it. Whether it saves money, tastes good or satisfies an emotional need, it serves a valued purpose. Make Headlines Work for You The headline is by far one of the most important elements in creating an effective ad. There are thousands of pages both in print and online that cover the subject of headlines. Why? Well, quite frankly, it makes or breaks an ad. The headline is in essence the voice of your ad. It shouts out: "Hey This Product Will Make You Rich, Here's How!" Rather than using: "Jane's Homemade Cookies" use "Instant Smiles with Easy to Bake Homemade Cookies". Always use appealing keywords in your headline that attract attention or stir up curiosity. The goal is to get your targeted audience to read the rest of your copy. Consider using the following keywords when writing your headline: New, How, Why, Free, Save, Fast, Now, Announcing, Introducing, Wanted, Make, Grow, Sale, Limited, Guaranteed. Next time you notice a headline that grabs your attention; use it and test it on your product or service. But always keep away from exaggerating your offer. You will quickly lose credibility if you are not honest with your targeted audience. Writing Simple Yet Effective Body Copy Once you accomplish transitioning the reader from the headline into the body copy, build momentum by relating to the viewers' needs and satisfying their desires with each written word. When writing the body copy; keep words simple and to the point. Use sub-headlines whenever possible and keep paragraphs short. It's important to make it easy for the reader to scan through the copy. If your offer consists of many benefits, use a bulleted list. Avoid cluttering up your ad by trying to cram too much in the space provided. Eliminate unnecessary words that can drown your message. Using Visual Elements There are no set rules of where the graphics must be placed on your ad. However, when selecting illustrations or photographs, display your product or choose ones that are relevant to your offer. Using graphics can enhance your message as well as grab a viewer's attention when they glance around on a page. Remember, graphics can communicate a message before a single word is read. Ask for the Sale While Creating a Sense of Urgency Limited-time offers can create a sense of urgency, but giving your reader a valid reason why they should act now generates more sales. Again, use benefits to attract the reader to take action. Is there a free gift with the purchase? Will it enhance their lives immediately? Is it a special one-time low price offer? People love bargains. Use discounts to attract those who want to take advantage of your offer by providing a coupon with an expiration date. Lastly, specify how your product or service can be obtained and ask for the sale. If it requires a phone call ask them to pick-up the telephone and call. If you require payment, tell them what forms of payment you accept and how to make them. About the Author: Tom Killian is a partner at Media D'Vine. An Orlando, Florida based agency specializing in marketing and advertising. Tom has been successfully building online businesses for over 9 years. Visit Media D'vine To Analyse Your Ad Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.com( and get rewarded with free affiliate marketing software and ebooks )P.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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