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How To Instantly Write Better Ads - Even If You Know Little Or Nothing About Copywriting Now.

By Ben Settle


A couple years ago I had a chance to talk on the phone with perhaps one of the savviest marketers I've ever met: Ken McCarthy.


Most people know Ken as an Internet marketing pioneer, but few people realize he's also one of the best copywriters in the business – and has actually gotten “fan mail” about his ads from guys like Dan Kennedy and Gary Bencivenga (who is universally acknowledged as the greatest living copywriter today.)


Anyway, during our chat, Ken dropped one of the most important copywriting secrets I ever heard.


A secret I have used with every single ad I've created since.


A secret literally anyone can use today -- regardless of how much or how little you know about copywriting now.


What was this secret?


Simply this:


When you are writing your ads, pretend you are selling the product or service you are writing about for at least $25,000.


This goes for anything you sell.


Whether it's a $29 ebook or a $5,000 seminar.


Now, why should you do this?


Because when you put yourself in this mindset, you will automatically start thinking of ways to add value to what you're selling.


Sounds simple, doesn't it?


But don't let that simplicity fool you.


Doing this will affect the detail you put into writing your ad, the energy you devote to getting inside the heads of the people on your list, and the time you commit to crafting an offer no reasonable person in your market can refuse.


Try it yourself and see.


Grab whatever ad you're working on now and ask yourself, "what would I have to say and do to justify selling this product for $25,000?"


And then start writing the answers that come to you.


Do this and you'll be amazed at how much better your copy pulls.



About the Author:

Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com


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P.S.    THE    UNIVERSE    DOES    NOT   REVEAL    IT'S    SECRETS    EASILY!  

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Would You Like To Test Your New Ad?

Try Ablewise.com.

As a free member you get to post 10 free ads which you can target
to 10 cities of your choice in up to 10 countries. To increase your ad
performance you can also target by category and sub-category.


Two very valuable features of Ablewise.com which combine
very effectively with the ad-writing articles you receive are
i) free stats by email and
ii) free ad-modifications.


Once a week you will receive an email from Ablewise.com
with free stats on the performance of your ads like how many
times your ad-headline and ad-copy were viewed.


Using these stats and the next ad-writing article you receive you
can tweak your existing ad and renew it for another week of free
exposure.


Here is a suggestion on how to use the feature of 10 free ads
and free renewal to come up with your best ad possible.


Start by posting just one ad at first. After you receive your first weekly
stats use the next ad-writing article and create a new ad-headline and
ad-copy. (check the stats first - if the previous headline or copy shows
good promise, don't re-write it completely, just tweak it.


Leave the first ad as it is and post your new or tweaked ad using your
second free ad slot. At the end of the next week you will get stats for
both ads. Check how the 2nd ad has performed compared with the 1st.
Use the next article to tweak or rewrite your 2nd ad and post it in
the 3rd free ad slot. Keep doing this until you reach your 10th free ad
slot or you come up with an ad that proves most responsive. (As you
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so even if you lose your ads they will be available at the program)


Now upgrade this sure-winner to a paid ad and start earning for real.


P.S. To receive accurate stats post all ads to the same city using
the same category and sub-category.

All free ads are valid for 30 days. To ensure you have all your
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