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How To Instantly Write Better Ads - Even If You Know Little Or Nothing About Copywriting Now.
By Ben Settle
A couple years ago I had a chance to talk on the phone with perhaps one of the savviest marketers I've ever met: Ken McCarthy.
Most people know Ken as an Internet marketing pioneer, but few people realize he's also one of the best copywriters in the business – and has actually gotten “fan mail” about his ads from guys like Dan Kennedy and Gary
Bencivenga (who is universally acknowledged as the greatest living copywriter today.)
Anyway, during our chat, Ken dropped one of the most important copywriting secrets I ever heard.
A secret I have used with every single ad I've created since.
A secret literally anyone can use today -- regardless of how much or how little you know about copywriting now.
What was this secret?
Simply this:
When you are writing your ads, pretend you are selling the product or service you are writing about for at least $25,000.
This goes for anything you sell.
Whether it's a $29 ebook or a $5,000 seminar.
Now, why should you do this?
Because when you put yourself in this mindset, you will automatically start thinking of ways to add value to what you're selling.
Sounds simple, doesn't it?
But don't let that simplicity fool you.
Doing this will affect the detail you put into writing your ad, the energy you devote to getting inside the heads of the people on your list, and the time you commit to crafting an offer no reasonable person in your market can refuse.
Try it yourself and see.
Grab whatever ad you're working on now and ask yourself, "what would I have to say and do to justify selling this product for $25,000?"
And then start writing the answers that come to you.
Do this and you'll be amazed at how much better your copy pulls.
About the Author:
Ben Settle is a direct response copywriter and author of "The Copywriter's Cheat Sheet" -- which contains over 300 pages of advanced copywriting secrets and rare swipe file ads not easily found anywhere else. You can get
a free copy of his book and read his latest copywriting ideas and tactics at http://bensettle.com
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P.S.
THE UNIVERSE DOES NOT REVEAL
IT'S SECRETS EASILY!
Yes, You will Write Better Ads using this process but it could take some time before great copy begins to happen. Speed up the process of writing profitable ad-copy using secrets the universe has already
revealed to others. Give your earning process a stronger headstart... Click Here for a list of tools you can purchase to effectively advertise and market your online business.
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