|
Write Better Ads.com Ad-Writing Article 014... |
Write Better Ads.com
Advtg & Mktg Tools... |
|||
|
|
||||
|
Online Ad Writing - Six Ad Writing Tips that Compel Customers to Buy Now!by Stacie Leonard One of the most powerful tools in Internet Marketing is the ability to write ads that sell. Ad writing is an art that not necessarily everyone can master. While some people weave magic with their words effortlessly, there are others that find it difficult to string a single sentence together for an ad. Most large business houses can afford to hire out their ad writing requirements to professionals, while smaller businesses often do not have that option. This does not mean you cannot write great ads that invoke a response; you just need some ad writing tips to get you going on the right track. Here are some tried and tested ad writing tips that will help you create sales copy to positively impact your revenues. 1. Use attention-grabbing headlines. Online users display a short attention span that lasts only about 6 seconds. That's how long your ad is scanned before moving on to the next piece of information. The best online ad writing efforts use compelling words that get the message across fast and in a way that engages the reader. Another attention grabbing technique is the use of a single exclamation point. Avoid using multiple exclamations to make a point or it will look like you're screaming way too loud. 2. State the benefits upfront. If you are offering a discount to the customer state the exact amount or percentage right away. Don't make the user guess. Instead of saying, "Great discounts! Save lots of money!" try using, "50% discount. Save up to $125!" If you are providing a solution to a particular problem say so upfront. Instead of saying, "Are you worried about premature hair loss?" try saying, "Prevent hair loss today!" 3. Use testimonials whenever possible. The power of word of mouth is surprising in its effectiveness. Hearing another customer testify that he or she is extremely satisfied with the product provides just the right impetus to get customers to make a purchase. However, a published testimonial alone may not be enough. Customers are wary of the genuineness of testimonials when there's nothing to back them up. You should look to either add the photograph of the person testifying, or better yet, an audio-video clip! Hearing and seeing another person testifying about the great quality of your product, is like stamping it with a seal of approval. 4. Build credibility. Indicate to the customer that you are a well-established organization and not a fly-by-night operator. State the origins of the company as well as the number of years you have been in business. Also weave in any awards, recognitions or certifications that the company has received. 5. Appeal to the customer emotionally. Your ad writing prowess is very dependent on how emotionally involved you can make your customer. Arousing emotions within a customer via copy is a great way to spur him or her to buy. Money, beauty and fitness, health, fame and love can all trigger emotional responses. Think about the product you sell and the feelings you can evoke in the customer with that product. For example, let's say you sell fishing lures. Instead of selling the lure, sell the fishing experience, the bonding of a father and son while on a fishing trip, and so on. 6. Use call to action statements. Once you have made your sales pitch the final step in the process is to get the user to take action. Call to action statements (such as "act now" or "buy today") are a cornerstone of all ad writing efforts. Just giving the user information is not good enough. You must create urgency within the user to buy the product immediately, to get up and go to the shop, to pick up the phone and call, to click the button and order now! Ad writing is an art that does follow some guidelines, while still allowing room for your own creativity. Use the tips above to create great ad copy that will compel customers to want to BUY your product, NOW! About The Author Stacie completed the Texas Creative program, receiving a degree in Advertising from the University of Texas at Austin, and is now happily employed with Volusion Inc Click Here For Article Source Click Here for the next article from WriteBetterAds.comClick Here to Tell Your Friends about WriteBetterAds.com |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
|||
|
|
||||
| Contact | Home |
|
|