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Write Better Ads.com Ad-Writing Article 015 |
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The Top 12 Power WordsBy David M. Allen It seems everybody is marketing something online these days. While the majority are struggling, an elite group of marketers quietly make a small fortune. In fact, these marketers are succeeding because of this one simple truth... ...next to an exceptionally high quality product, your copy differentiates mediocrity from prosperity. And even more revealing... is that these marketers know exactly which power words automatically draw their reader's attention to their headlines, copy and marketing messages. Probably because you are reading this, you realize the importance of such words. Well today I'm going to share with you what most successful marketers deem as the Top 10 most influential power words. But rather than the Top 10, what I'm going to do is share with you the Top 12. Drum roll please... The Top 12 Power Words In alphabetical order, here they are... # Bargains # Easy # Exclusive # Fortune # Free # Guaranteed # Immediately # Improve # New # Powerfully # Proven # You Now let's go through each word and determine the reasons why it's listed. Bargains Most people believe the word "sale" is one of the top power words. Although it implies there is a special and items are on sale, it really has no emotional attachment to people. On the other hand, the word "bargain" implies much more than just a sale. It clearly states that you are going to be presented with an opportunity to receive items at bargain prices. Easy This word is in most people's top 10 list and for good reason... it's one of the main psychological triggers that practically every human wants. Simplicity. Ease of use. Exclusive Most top marketers believe that the word "limited" is a top power word. But again, I choose to replace it with the word "exclusive". The word exclusive has much more power. It implants a picture in your reader's mind of being part of an exclusive group of people, which is much more powerful then feeling as though you are limited. Fortune This word is included in most marketer's top 10 list, which I agree it should be. The words prosperity and fortune are something that everybody wants. Money is another power word that automatically catches people's attention. Free Who in their right mind isn't automatically drawn to this word? Free will never be excluded from the top list of power words. It ties in with our psychological desire to simplicity, easy. But always remember, whatever you offer for free, should have real value. Guaranteed As overused as this word is, it still belongs in this list. Everybody wants to be guaranteed that what they have bought, they can get a refund if not completely satisfied. Immediately Many top marketer's believe that the word "instant", or even "immediate" are power words. But just look at those words and you will quickly see that they lack action. By turning either one into an adjective, it instantaneously adds action and immediately draws your attention in deeper. Improve Everybody wants to improve something in their life. It's our human nature at work. Your copy should create imagery in your reader's mind that attaches your product to an improvement in their life. New No matter what, when you use power words like "new", "revolutionary", "discovery", etc, it does automatically catch your reader's attention and pulls them in. Everybody's natural curiosity is interested in something new, something different. Powerfully Again, most marketer's believe the word "power" is a power word. This is not true. What does power mean? It means to have the ability to do or act. But the word power itself has no power. But when you turn it into an adjective, it radiates with true power. It expresses that your reader is either in the act of something powerfully effective, or that they soon will be. Proven Let's face it, everybody wants proof. The more you can prove to others that your product/service is exactly the solution that they need, the more likely you are to profit. You And finally... perhaps, second only to your reader's own name, the most important power word is... YOU! When you use the word "you" in your copy, you are speaking directly to your reader. You just can't go wrong using the word YOU. Conclusion As you can see, these 12 power words do instinctively draw your reader's attention to your copy. Use these words appropriately and you will gradually see an increase in converting readers into profits. To your success, David M. Allen Author's Resource If you liked what you just read, for a limited time, you can get (600 power words for free..) at powerwordpro.com/ Click Here for the next article from WriteBetterAds.com
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