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Write Better Ads.com Ad-Writing Article 016... |
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Tips for Writing Effective HeadlinesBy Robert Mathew Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines. Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making a seemingly outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and amusing headlines. It is always better to avoid ambiguity as if the headline turns out to be difficult for the reader to read it is most likely that he or she may not read it at all! The headline has to be coined in such a way that it provides an answer to the reader asking "What's in it for me?" Mention the primary benefit the reader gets from reading the article. Maybe, you could provide a solution to a common problem through the headline. Always keep the headline as sweet and short as possible. The ideal length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read. Never lie to your customers through the headline. It is very important that you provide an article that is befitting to the headline of the article. This is because on reading the headline, the reader will be expecting a story, and if the story produced is something completely different, it is most likely that the reader will feel cheated. Make sure that the first word of the headline is capitalized, as should all the other proper nouns in the headline. Do not develop the habit of capitalizing every word, as the uniformity of the headline is then lost. The most effective headlines have been proven to be those that have logical sentence structures, active voice and strong present tense verb. It is the good verbs that always drive good headlines. Make it a habit of locating the headline of an article flush to the left of the page, unless otherwise mentioned. All headlines should use present tense for immediate past information, past tense for past perfect while future tense is used for coming events. The punctuation format of headlines is basically normal. Periods should be used for abbreviations only and single quotes should be used where double quotes would be used in copy. Make it a point to never split verb pieces in between lines of the headlines or ending lines with prepositions. This makes the headlines look untidy. Keep these pointers in mind, and proceed in producing effective headlines for your articles! Robert is a Freelance Website Designer and Search Engine Optimizer at digitallabz.com and webdesignerhouston.com Click Here for Article Source: Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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