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Write Better Ads.com Ad-Writing Article 017... |
Write Better Ads.com
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Writing Attention Grabbing, Profit Pulling Ad Copy!by Carmella Leo. Telling a story or sharing information is fine. But the bottom line is that you want your reader to take the desired action, which could include making a purchase, joining a list or visiting a specific site. And sometimes the smallest variations in your ad copy can have a huge impact on your results. The trick is knowing what works and what doesn't. This can only be determined from testing and tweaking, but here are tips to get you started to writing profit producing ad copy... 1. How the product solve your readers problems. Personally test the product you are promoting and share with your readers how it compared to the competition, how durable it was, how safe it is or how it made a difference to your life. In other words, discuss the quality and unique benefits and how it will solve their problems. And present the information in a professional way that includes such things as specific results, before and after photos, graphic images, a documented case study etc. 2. Build credibility Tell them why they should buy from you. Don't hide behind a postal box or a Yahoo email address. Add your background information, a photograph of yourself, your previous results, testimonials from customers, educational courses and seminars you attend, etc. In short, let people know who you are and let them know they are dealing with a real person. 3. Donate a percentage of your sales to your favorite charity. Make mention of in your ad copy that you will donate a percentage of all profits to a charity. This has proven to be a win-win strategy because you show that you care for things outside your niche and you're not just interested in making a quick buck. This helps to improve your credibility. 4. Include 'better than average' guarantee. Include a good, solid guarantee in your offer. And make sure it's one that sets you apart from your competitors. For example, you could make it a lifetime offer and/or give them back MORE than they paid for your product. Don't be too concerned with offering too good of a guarantee as my own tests have shown that if you are promoting a high quality product the return rate will be extremely low (less than 2%), so it will have little impact on your overall results. 5. Include a PS (Post Script) Apart from the headline, the PS is the second most read part of any copy. This may be your last chance to convince them to take action, so give them a bonus if they reply by a certain deadline, or repeat the best benefit why the reader should take action - today! 6. Include your contact details Make sure to include your complete contact information on your site in a place where it is easy to find. Your potential customers need to know that they can contact you if they have any problems. Think about it. Would you buy from someone if you didn't know who they were and had no way of contacting them? And don't forget to test any email addresses and telephone numbers before going to press. So next time you need to ace your ad copy, go back over what you wrote and tweak it for better results. Better yet, have a contest and invite your readers to do it for you by asking what they did or didn't like about your offer. How's that for a win-win solution! © 2005, Carmella Leo is the CEO/publisher of Mini-Marketer Enterprises. Web site: http://www.mini-marketer.com Ad Xpressions: http://www.mini-marketer.com/newsletter Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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