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Writing Attention Grabbing, Profit Pulling Ad Copy!
by Carmella Leo.
Telling a story or sharing information is fine. But the bottom line is that you want your reader to take the desired action, which could include making a purchase, joining a list or visiting a specific site.
And sometimes the smallest variations in your ad copy can have a huge impact on your results. The trick is knowing what works and what doesn't. This can only be determined from testing and tweaking, but here are tips to get you
started to writing profit producing ad copy...
1. How the product solve your readers problems.
Personally test the product you are promoting and share with your readers how it compared to the competition, how durable it was, how safe it is or how it made a difference to your life.
In other words, discuss the quality and unique benefits and how it will solve their problems. And present the information in a professional way that includes such things as specific results, before and after photos, graphic images,
a documented case study etc.
2. Build credibility
Tell them why they should buy from you. Don't hide behind a postal box or a Yahoo email address. Add your background information, a photograph of yourself, your previous results, testimonials from customers, educational courses
and seminars you attend, etc.
In short, let people know who you are and let them know they are dealing with a real person.
3. Donate a percentage of your sales to your favorite charity.
Make mention of in your ad copy that you will donate a percentage of all profits to a charity. This has proven to be a win-win strategy because you show that you care for things outside your niche and you're not just interested in
making a quick buck. This helps to improve your credibility.
4. Include 'better than average' guarantee.
Include a good, solid guarantee in your offer. And make sure it's one that sets you apart from your competitors. For example, you could make it a lifetime offer and/or give them back MORE than they paid for your product.
Don't be too concerned with offering too good of a guarantee as my own tests have shown that if you are promoting a high quality product the return rate will be extremely low (less than 2%), so it will have little impact on your
overall results.
5. Include a PS (Post Script)
Apart from the headline, the PS is the second most read part of any copy. This may be your last chance to convince them to take action, so give them a bonus if they reply by a certain deadline, or repeat the best benefit why the
reader should take action - today!
6. Include your contact details
Make sure to include your complete contact information on your site in a place where it is easy to find. Your potential customers need to know that they can contact you if they have any problems. Think about it. Would you buy
from someone if you didn't know who they were and had no way of contacting them?
And don't forget to test any email addresses and telephone numbers before going to press.
So next time you need to ace your ad copy, go back over what you wrote and tweak it for better results. Better yet, have a contest and invite your readers to do it for you by asking what they did or didn't like about your offer. How's
that for a win-win solution!
© 2005,
Carmella Leo is the CEO/publisher of Mini-Marketer Enterprises.
Web site: http://www.mini-marketer.com
Ad Xpressions: http://www.mini-marketer.com/newsletter
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P.S.
THE UNIVERSE DOES NOT REVEAL
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Yes, You will Write Better Ads using this process but it could take some time before great copy begins to happen. Speed up the process of writing profitable ad-copy using secrets the universe has already
revealed to others. Give your earning process a stronger headstart... Click Here for a list of tools you can purchase to effectively advertise and market your online business.
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