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Write Better Ads.com Ad-Writing Article 019... |
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10 Tips To Make Your Advertising Work!İHal Hoadley 10 Tips I Use To Make Sure My Advertising Produces For My Clients! Number One: Translate features into benefits. Don't give your client information and think they "get it." Many of my clients are automobile dealers. When advertising a car it would be a mistake to list a product feature without showing the benefit first. For example; front wheel drive is a desirable feature, but many people wouldn't know why. You need to tell them it's desirable because of safety, improved cornering, improved braking, increased mileage and so on. Number two: Write from the "you" perspective not the "I" we perspective. Say, "You will love the smooth handling and quiet ride of your new car." Don't say, "We build the quietest and best handling car." Number Three: Communicate credibility. Credibility can be demonstrated in many ways. The length of time in business, the number of customers you serve, the size of your company, testimonials from satisfied customers, membership in various community associations, awards and certificates of appreciation and all things combined. Number Four: You can use dramatic license. You shouldn't deceive or mislead or misrepresent anything but you can dramatize it. Here is an example you're familiar with; Remington Shavers had commercials in the eighties and the president of the company said; "I like the Remington shaver so much that I bought the company." Well that's silly. That man is a shrewd and experienced business person and his acquisition of Remington was based on a thorough analysis of many factors, not just the quality of the product. However, his statement is at least partly true and is a dramatic way of talking about quality. That's dramatic license. Number Five: Remember that stories sell, facts only tell. Whenever you can use first person stories, third party stories about customers and amusing stories to make key selling points, do so. Stories sell, facts only tell. Number Six: Don't be afraid of long copy. Ad copy should be as long as necessary to tell the story effectively and persuasively. Customers will read all the way to the bottom when it is something that interests them. One of my most successful sales letters was 8 pages long. Number Seven: Use a writing technique, Dan Kennedy calls; "a double readership path." This is really very simple and I agree with Kennedy that it is extremely important. The idea is to understand and reach both ends of the spectrum of consumer behavior. Analytical behavior versus impulsive behavior. Here is what is meant; the analytical person will read lengthy copy and is interested in as much information as possible. The impulsive person lacks the patience to read lots of copy and wants to get the message quickly. When you organize your copy, you should communicate the important points in only your headlines, subheads, photo captions and call to action so the impulsive person can quickly skim over your copy yet still get the message and take action. Number Eight: Keep your sentences and paragraphs short. You don't want to intimidate or confuse people with long paragraphs and complex sentences. Number Nine: You must create a sense of urgency. You can do this in many ways. By offering a discount or bonuses, putting an expiration date or including extra incentives for a quick response. Number Ten: Use the power of the P.S. Many direct mail copywriters agree that many people skip down to the P.S. on a letter and read that first. You can take advantage of this in several ways. One, make sure you include a P.S. at the bottom of your letter, two, make a powerful, persuasive and interesting statement and three, reiterate whatever bonus, incentive or discount you offered in the letter copy. Now that you have my top ten tips. Use them in all your advertising. Don't use four or five, use all ten every time when you're writing your ads. These techniques can turn a small business into a big business, a struggling business into a successful one, a modest income into wealth. About the Author: Hal Hoadley has been creating direct mail marketing events for multi-million dollar companies for 24 years. His marketing skills have produced million dollar sales in various markets through out the United States. Recently, Hal has put together a marketing plan that is guaranteed to get attention. He calls it "The Ultimate No BS Marketing Plan". http://www.lahpromotions.com Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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