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Write Better Ads.com Ad-Writing Article 022... |
Write Better Ads.com
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Exciting Words for Your Ads and Promotion CopyBy John T Jones, Ph.D. In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say. Those "few" are potential or new customers. Is that what you want? No! You want lots of potential and new customers. Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free. Here are some other suggested words. I'll bet you can squeeze in a few more: Absolutely... Amazing... Approved... Attractive... Authentic... Bargain... Beautiful... Better... Big... Colorful... Colossal... Complete... Confidential... Crammed... Delivered... Direct... Discount... Easily... Endorsed... Enormous... Excellent... Exciting... Exclusive... Expert... Elegant… Famous... Fascinating... Fortune... Free... Full... Genuine... Gift... Gigantic... Greatest... Guaranteed... Helpful... Highest... Huge... Immediately... Improved... Informative... Instructive... Interesting... Largest... Latest... Lavishly... Liberal... Lifetime... Limited... Lowest... Magic... Mammoth... Miracle... Noted... Odd... Outstanding... Personalized... Popular... Powerful... Practical... Professional... Profitable... Profusely... Proven... Quality... Quickly... Rare... Reduced... Refundable... Remarkable... Reliable... Revealing... Revolutionary... Scarce... Secrets... Security... Selected... Sensational... Simplified... Sizable... Special... Startling... Strange... Strong... Sturdy... Successful... Superior... Surprise... Terrific... Tested... Tremendous... Unconditional... Unique... Unlimited... Unparalleled... Unsurpassed... Unusual... Useful... Valuable... Wealth... Weird... Wonderful. The above list fits many products and services. What if you're selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads. What! You don't run test ads? Well, you should. Try these words suggested by Robert W. Bly in his book The Copywriter's Handbook: how to… why… sale… quick… easy… bargain… last chance…guarantee, results… proven… save. Robert W. Bly says in his book that in some copy the word "free" is used over thirty times. That must be a good one! I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box. That should do it. I'll still talk to you when I'm rich. About the Author: John T. Jones, Ph.D. ( tjbooks@hotmail.com ), a retired VP of R&D for Lenox China, is author of detective & western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine, Jones is Executive Representative of International Wealth Success. He calls himself "Taylor Jones, the hack writer." More info: http://www.tjbooks.com Business web site: http://www.bookfindhelp.com (IWS wealth-success books and kits and business newsletters / TopFlight flagpoles) Article Source: http://EzineArticles.com/?expert=John_T_Jones,_Ph.D. Click Here for the next article from WriteBetterAds.comClick Here To Tell Your Friends about WriteBetterAds.comP.S. THE UNIVERSE DOES NOT REVEAL IT'S SECRETS EASILY! |
Get 10 Free Ads.You get 10 search-engine compatible free ads...You get free ad-response stats for your free ads... Use the response data to learn how to improve your ads... Then modify your ads, resubmit them and check the new response. Do This FREE As Often As You Want - UNTIL YOU SEE RESULTS! Click Here To Join Free Win Free AdvertisingWin A Weekly Middle Sponsor Ad at theInteractive Marketing Ezine. 3 lucky weekly free ads upgraded to Middle Sponsor Ad every issue. Click Here To Subscribe (If you can...will you say Jerome sent you. Thks!) WIN $5, $10, $20, even $50.You Can Win Cash Prizes AND Display Your Websites - Both At The Same Time - by Joining These Free Traffic Exchanges. Click Here To Join Free Downloads1. The Science of Getting Rich by Wallace D Wattles.2. Make Your PC Run Faster...Much Faster.. Click Here To Get These Free Ebooks Would You Like To Test Your New Ad?Try Ablewise.com.As a free member you get to post 10 free ads which you can target to 10 cities of your choice in up to 10 countries. To increase your ad performance you can also target by category and sub-category. Two very valuable features of Ablewise.com which combine very effectively with the ad-writing articles you receive are i) free stats by email and ii) free ad-modifications. Once a week you will receive an email from Ablewise.com with free stats on the performance of your ads like how many times your ad-headline and ad-copy were viewed. Using these stats and the next ad-writing article you receive you can tweak your existing ad and renew it for another week of free exposure. Here is a suggestion on how to use the feature of 10 free ads and free renewal to come up with your best ad possible. Start by posting just one ad at first. After you receive your first weekly stats use the next ad-writing article and create a new ad-headline and ad-copy. (check the stats first - if the previous headline or copy shows good promise, don't re-write it completely, just tweak it. Leave the first ad as it is and post your new or tweaked ad using your second free ad slot. At the end of the next week you will get stats for both ads. Check how the 2nd ad has performed compared with the 1st. Use the next article to tweak or rewrite your 2nd ad and post it in the 3rd free ad slot. Keep doing this until you reach your 10th free ad slot or you come up with an ad that proves most responsive. (As you will soon notice, Ablewise.com becomes an online record of your ads, so even if you lose your ads they will be available at the program) Now upgrade this sure-winner to a paid ad and start earning for real. P.S. To receive accurate stats post all ads to the same city using the same category and sub-category. All free ads are valid for 30 days. To ensure you have all your ads continuously active simply login to your account once every 30 days for each ad and use the free renewal option. Click Here to join Ablewise.com and Post 10 Free Ads |
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